10/07Good Intentions and Bad Executions, Marketing Profs Daily Fix Blog. I found this when trying to align a technology brand with environmental activism. Good for SABMiller, stepping up and trying something different. 6/07 Climate Counts Rates SABMiller. Overall 48/100. Review: 14/22 points. Climate Counts has found that SABMIller has been measuring the company’s impact on global warming for the past three years. Reduce: 26/56 points. Climate Counts has found that some of SABMiller’s subsidiaries have established clear goals to reduce the company’senergy use, and the company has reduced its impact on global warming (i.e. its greenhouse gas emissions or climate footprint). Policy Stance: 0/10 points. Climate Counts has found no public information to suggest that SABMiller supports public policy that addresses climate change. Report: 8/12 points. Climate Counts has found that SABMiller has made public information available on its efforts to address global warming. 4/17/07.SAB Miller Launches Organic Beer, Portland Beer Blog. Organic beer has grown into a major presence with the help of the Henry Weinhard’s brand. Many large brewers have noticed consumers’ growing awareness of sustainable and organic agriculture organic craft beers. Some saw the macrobrewer’s entry into the market as a threat, and others heralded it as a shift of more agriculture to organic. This year SABMiller has launched an Organic Amber under the Henry Weinhard’s label. In keeping with the tenet of buying local, the new organic beer Amber is brewed at the Full Sail Brewery in Hood River. Full Sail has been contract-brewing specialty beers for SABMiller’s Henry Weinhard’s line since 2003. To produce the organic beer, the brewery underwent organic certification by Oregon Tilth. 8/31/06ClimateChangeCorp.com, Corporate sustainability objectives - SABMiller brews up responsibility.
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