3/7/08 Coca-Cola's Sustainability Plan. Coke's Chief Marketing Officer talks about the company's plan for changes to improve its sustainability profile. 3/1/08More Shoppers Want to Buy Green, Edie. Retailers at Green Retail '08, a two-day UK event to help businesses address sustainability issues heard research by Ipsos Mori showing concern about the environment peaked in January 2007, when one in five people in Britain said it was one of the most important issues facing Britain. 2/21/08Presidential Candidates' Staffs Briefed on Peak Oil, Culture Change Newsletter. Comment: Crude oil is hanging near enough to $100 a barrel and now going above it. I remember three years ago I was criticized by a colleague for writing that the near-term outlook for oil prices would be above $50 a barrel. I changed it to "above $40 a barrel" but obviously with hindsight the worry should have been on the upside. 2/8/08, Corporate Responsibility and Sustainability Report, Edelman. Key Findings: 1. CR must be a corporate priority emanating from the top • 2. Stakeholders often find communicating with companies to be difficult • 3. Stakeholders expect companies to lead—not just manage risk—on key issues. • 4. Employees and socially responsible investors have emerged as key CR communications audiences. • 5. Companies often neglect an important CR communications audience: prospective employees. • 6. Transparency is a key indicator of a socially responsible company. Companies used as cases include Timberland, Gap Inc., IKEA, Chiquita, Reuters, JP Morgan Asset Management, GE. NGOs covered include Rainforest Alliance, Net Impact, World Business Council for Sustainable Development, Boston College Center for Corporate Citizenship. 2/5/08 Democrats Push Green Growth, Los Angeles Times. Democrats in Congress are seeking to add tax breaks for alternative-energy investment to the stimulus package. 1/11/08 The Climate Change Debate, Video. Oregon high school teacher Greg Craven lays out the options. I was apparently roughly the 4 millionth viewer of this impressive video. 9/20/07Online Database Rates Green Cars, Edie. Car-buyers will be able to check out the green credentials of thousands of cars at the click of a mouse, following the launch of a new website. Comment: The database is huge. This kind of choice would be appropriate for such a large purchase. [Older stories]
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